SPEAKERS

Justin Bolognino

Justin Bolognino

Founder & CEO, Meta.is

Steven Bertoni

Steven Bertoni

Senior Editor, Forbes Magazine

John Costello

John Costello

Former President, Global Marketing and Innovation, Dunkin' Brands

Leo de Luna

Leo de Luna

Managing Director, Microsoft Ventures

Nim De Swardt

Nim De Swardt

Global Millennials Manager, Bacardi

Walt Doyle

Walt Doyle

CEO, GasBuddy

Dave Etherington

Dave Etherington

Chief Strategy Officer, Intersection

Aaron Fetters

Aaron Fetters

Senior Vice President CPG and Automotive, comScore

Lindsay Frimodt

Lindsay Frimodt

Designer, Frimodt

Rayid Ghani

Rayid Ghani

Director, Center for Data Science & Public Policy, University of Chicago

Jacob Goldstein

Jacob Goldstein

Director, Learning & Program Development, Federation for Internet Alerts

John Hadl

John Hadl

Partner, Archer Capital & Board Member, PlaceIQ

Chad Hickey

Chad Hickey

Chief Revenue Officer, xAd

Monica Ho

Monica Ho

Chief Marketing Officer, xAd

Prakash Iyer

Prakash Iyer

Vice President, Software Architecture & Strategy, Trimble Navigation

Terence Kawaja

Terence Kawaja

Founder & CEO, LUMA Partners

Jeremy King

Jeremy King

Chief Operating Officer, M&M Global, Festival of Media and Emerge

Scott Lincke

Scott Lincke

VP of Consumer Products, WeatherBug

Mike Murphy

Mike Murphy

Program Manager, National Center for Exploited and Missing Children

Kumar Navulur

Kumar Navulur

Sr. Director Global Strategic Programs, DigitalGlobe

Sarah Ohle

Sarah Ohle

Senior Director of Insights & Innovation, xAd

Anders Richardson

Anders Richardson

Managing Director, Palisades Growth and Board Member, xAd

Shashi Seth

Shashi Seth

Chief Product Officer, xAd

Dipanshu “D” Sharma

Dipanshu “D” Sharma

Founder & CEO, xAd

Jay Shetty

Jay Shetty

Motivational & Lifestyle Speaker

Greta Wilson

Greta Wilson

Vice President of Brand Strategy and Social Media, Pitney Bowes

AGENDA

Morning

8:00 AM

BREAKFAST AND REGISTRATION

9:00 AM

THE POWER OF LOCATION INTELLIGENCE
xAd’s Founder and CEO, Dipanshu “D” Sharma kicks off the inaugural On Location Summit by presenting his vision for location-based marketing.

Featuring a sneak peek at our latest announcements, D will address how location marketing has evolved, where xAd sees the industry going and provide his perspective on the future of location intelligence.

Speaker: Dipanshu “D” Sharma, Founder and CEO, xAd

9:15 AM

INDUSTRY KEYNOTE: WHY CONNECTED THINKERS WILL RULE THE FUTURE
The rapid, exponential growth rate of technological progress is transforming our world, disrupting established industries and leading us towards a radical transformation. Creativity, technology and innovation will be addressed during our keynote.

Speaker: Jay Shetty, Motivational & Lifestyle Speaker

9:45 AM

TURNING DATA INTO ACTION
The recent explosion of data can present both challenges and opportunities in business. Hear from a pair of leading marketers on how they’re navigating data effectively to forge deeper relationships with their customers, build brand value and drive profitable sales.

Speakers:
Greta Wilson, Vice President, Brand Strategy and Social Media, Pitney Bowes
John Costello, Former President, Global Marketing and Innovation, Dunkin’ Brands

Moderator: Chad Hickey, Chief Revenue Officer, xAd

10:30 AM

BREAK

11:00 AM

LANDSCAPE VIEW: LOCATION BEYOND THE TARGETING TACTIC
Founder and CEO of LUMA Partners, Terence Kawaja will discuss the evolving marketing technology landscape, the rise of data and what this means for brands and technology companies alike.

Speaker: Terence Kawaja, Founder and CEO, LUMA Partners

11:25 AM

THE FUTURE OF LOCATION
The possibilities with location-based marketing are endless. Come see how the space is moving forward and what new avenues are being used to reach consumers on the move.

Speakers:
Walt Doyle, CEO, GasBuddy
Prakash Iyer, VP, Software Architecture & Strategy, Trimble Navigation
Dr. Kumar Navulur, Senior Director Global Strategic Programs, DigitalGlobe
Scott Lincke, VP of Consumer Products, WeatherBug

Moderator: Shashi Seth, Chief Product Officer, xAd


AFTERNOON

12:00 PM

LUNCH

1:00 PM

MAKING A DIFFERENCE GLOBALLY AND LOCALLY
Panelists will address the power of location data and how it is transforming communication infrastructure with first-responders in emergency situations, empowering local communities in critical times of need and driving real world change.

Speakers:
Nim De Swardt, Global Millennials Manager, Bacardi
Jacob Goldstein, Director, Learning & Program Development, Federation for Internet Alerts
Mike Murphy, Program Manager, National Center for Exploited and Missing Children

Moderator: Monica Ho, Chief Marketing Officer, xAd

1:50 PM

LOCATION BEYOND MOBILE
Connecting digital and physical experiences, this session will feature how Intersection is reinventing telephone booths in New York City through innovative new practices.

Speaker: Dave Etherington, Chief Strategy Officer, Intersection

2:20 PM

FUTURE OF MEASUREMENT 
A presentation by comScore about the evolution of measurement and how location is used to create a new attribution method across devices.

Speaker: Aaron Fetters, Senior Vice President CPG and Automotive, comScore

3:00 PM

BREAK

3:15 PM

WILL BIG DATA DETERMINE OUR NEXT PRESIDENT?
A conversation with the Chief Data Scientist to the Obama campaign speaks to how his team used big data to change the game in the presidential election and his perspective on this year’s election.

Speaker: Rayid Ghani, Director, Center for Data Science & Public Policy, Data Science for Social Good Fellowship at University of Chicago

3:45 PM

AN INVESTOR’S PERSPECTIVE ON THE FUTURE OF LOCATION
Over the past decade, billions of dollars have poured into ad tech companies, but in recent years people are investing more heavily into location. Join key investors as they discuss the changing investment landscape, and the opportunities around location.

Speakers:
John Hadl, Partner, Archer Capital and Board Member, PlaceIQ
Leo de Luna, Managing Director, Microsoft Ventures
Anders Richardson, Managing Director, Palisades Growth and Board Member, xAd

Moderator: Steven Bertoni, Senior Editor, Forbes

4:15 PM

THE FUTURE OF COMMERCE
Imagine all you need to do is point your mobile at any passerby with the latest “must have” item, enabling you to discover and shop locally. We’ll showcase the next wave of retail, as we watch models, product, and retailer details come to life before us!

Speakers:
Justin Bolognino, Founder and CEO, Meta.is
Sarah Ohle, Senior Director of Insights and Innovation, xAd

Presenter:
Lindsay Frimodt, Designer, Frimodt


EVENING

5:00 pm

CLOSING REMARKS

5:15 pm

COCKTAIL PARTY
Mix and mingle with your industry peers, while enjoying artistic food creations from Pinch Food Design, cocktails, and beats from DJ Jon Blak.

ATTENDEES

VENUE

Skylight Modern

537 W 27th St, New York NY
Between 10th and 11th Avenues

xAd secured a special rate of $339/night at Hotel Indigo.
Below are details on how to book:

Booking Link: Hotel Indigo New York City – Chelsea
Reservation Phone Number: 877-834-3613
Block Code: XAD

Total Attendees
Speakers
Sessions